In 1902, Shinbei Hayashiya III roasted leftover sencha stems over charcoal, creating a warm, nutty tea that people instantly loved. Hojicha was born in our shop. More than a century later, we still craft it the same way — now available as a fine powder for lattes, baking, and beyond.
Flavor Profile: Warm and toasty with notes of caramel and roasted grain. Naturally lower in caffeine than matcha, making it ideal for afternoon and evening drinks.
How to Prepare:
Hojicha Latte: Whisk 2g (1 tsp) with 2 tbsp hot water until fully dissolved. Add 6–8 oz steamed milk and a touch of honey.
From the family that invented hojicha — Kyo Hayashiya, Kyoto, founded 1753.
Ingredients: Green tea
Item Form: Powder
Allergy: Allergen-free
Product size(HxDxW): 2.8in x 2.1in x 2.1in
Preservation method: Store in a cool, dry place away from direct sunlight.
Overall rating: 4.84 / 5 from 25 reviews.
Review topics: [].
"Silky texture, smoth mouthfeel, a nutty taste but rather on the gentle side of the roast grade. I tried it with different milk alternatives and enjoyed it most with soy milk. I did a "dirty" version wit 80% dark chocolate. Heavenly rich! Can also be drunk like a pure matcha, due to its fine powder and mild roast."
"The hojicha powder is so good 🤎 The rich dark chocolate aftertaste makes every sip extra comforting and smooth. If you’re taking a little break from matcha, hojicha is definitely the perfect choice. It has a warm roasted flavor that feels cozy, less grassy, and still gives that café-style treat at home."
"This is my first time trying hojicha in a latte form. I did try hojicha cake and it was so good I usually but matcha from here and loved it in first time too. So I decided to buy my first hojicha from here too. This was the best hojicha I've had. I'm so glad I chose this. The price is also really good for 60g (it is a lot). I love Kyo Hayashiya"
"This is a good hojicha powder, but it was a little underwhelming after what I had seen in other reviews. The can I received was pretty light brown in color, whereas most of what I had seen other people get was a deep dark brown. Additionally the flavor was much lighter and less rich than I had hoped, though it is still good. Not sure if I got an anomaly can."
"I love the matcha I’ve tried from this brand so far so I decided to test out the hojicha and I was not disappointed. The color is beautiful and even in a latte the roasted flavor stands out. I also could taste notes of chocolate which I really like. I don’t have much experience with hojicha but I really liked this one."
"This hojicha powder is absolutely delicious. I’ve tried several other brands, but this one stands out as my favorite. It has a rich, deeply roasted flavor that makes it especially enjoyable in latte form. I also noticed the color is noticeably darker than others I’ve used, which adds to its appeal. The packaging is well-designed and keeps the product fresh. Overall, I’m extremely happy with this purchase and would highly recommend it to anyone looking for a high-quality hojicha."
"Very impressed! I am normally a matcha drinker, but found a new appreciation for hojicha after my recent trip to Japan. I was worried about not being able to find a good hojicha back home since it is not as accessible as matcha. So glad I found Kyo Hayashiya Matcha. The hojicha did not disappoint. I love the nutty, roasted notes and how well the hojicha powered mixed with the milk, making a ver smooth latte. I would highly recommend!"
"Delicious hojicha thy arrived well packaged and fast delivery"
"I’ve never tried hojicha until now. It’s definitly a different flavor from matcha. I’m no expert, but to me this tea is slightly bitter and it has a chocolate note to it. This tea has gotten me to enjoy hojicha just as much as matcha."
"Absolutely loved this hojicha. The taste is very roasty and nutty and you can tell it is very good quality! It has temporarily replaced my morning matchas and I would say that it's high quality leaves used and is very fresh. The package came quickly and without damages. I would definitely be recommending it to any friends when they are looking for a hojicha to purchase."
