History

Embracing 270 Years of Tradition and Dignity

Since its establishment in 1753, Kyo Hayashiya has thrived, evolving and growing over 270 years alongside the vision of its founder, Shinbei Hayashiya. Let's delve into the history of Kyo Hayashiya, tracing its journey of development and growth.

1753, the year of AD

Established Green Tea Shop

Founder, Hayashiya Shinbei founded a green tea shop in Kanazawa, Niigata Prefecture.

He believed that green tea, much like medicine, quietly aids in maintaining one's health. He thought, "This profession is one to be passed down to our descendants.

1878

Established Green Tea Gardens in Uji 

Due to climatic constraints, the land of Kanazawa was not well-suited for green tea cultivation. Therefore, the third-generation Hayashiya Shinbei opened green tea gardens in Kyoto Uji, which was more conducive to green tea cultivation.

1902

Inventing Roasted Stem Green Tea

The third-generation Hayashiya Shinbei developed "bocha" (roasted stem tea), utilizing the stems of green tea. At the time, green tea stems were discarded, but he conceived the idea of roasting them for sale, giving birth to roasted stem tea. Today, roasted stem tea, widely consumed, is said to have originated from Kyo Hayashiya.

1920

Established Scientific Research Institute

The fourth-generation Hayashiya Shinbei established a scientific research institute and developed powdered products extracted from green tea ingredients. This innovation led to the creation of canned instant green tea, a novel concept not previously seen in the tea industry. By integrating scientific technology into the history of tea, it brought about a significant transformation in the green tea industry.

1963

The Birth of Matcha Milk

The 5th generation Hayashiya Shinichiro, driven by the desire to preserve tea culture, established the Japanese cafe "Midori" in Kanazawa. At that time, Uji green tea was considered high in formality and bitterness, not commonly enjoyed. With the aim of making Uji green tea more accessible and enjoyable, Japan's first matcha milk was born.

1967

Matcha Sweets Pioneer

The fifth generation opened Japan's first green tea café. While matcha is an excellent food that allows one to consume the entire tea leaf, using it only in the tea ceremony would give young people the impression of a rigid and bitter drink. He thought, "We must make matcha more enjoyable and move towards promoting Japan's tea industry."

Heartfelt Wishes for Enjoying True Green Tea

Kyo Hayashiya has continuously evolved while preserving the essence of tea, offering ways to enjoy tea culture that are in tune with the times.

Story

Matcha
Green Tea Master
About Kyo Hayashiya

Journal

Important Update on U.S. Orders and Delivery

Important Update on U.S. Orders and Delivery

Thank you for choosing Kyo Hayashiya.First of all, please rest assured: all of our teas remain available and can be purchased as usual. Beginning August...

Introducing Our New Organic Matcha Daichi
Our Product

Introducing Our New Organic Matcha Daichi

100% Organic. Made in Japan. Daichi is grown in Shizuoka, a region known for its pristine air, rich mineral soil, and long history of tea...

A Refreshing New Ritual for Matcha Lovers

A Refreshing New Ritual for Matcha Lovers

Discover the Light, Fragrant World of Cold Brew Sencha If you enjoy the vibrant umami and aroma that matcha delivers, cold brew sencha opens a...

The net weight has been updated from 40g to 30g
Our Product

The net weight has been updated from 40g to 30g

We would like to inform you that the net weight of our matcha product will be changing from 40g to 30g. This adjustment comes in...

Introducing Hojicha Powder

Introducing Hojicha Powder

The Invention of Hojicha Began with a Bold Idea In 1902, Shinbei Hayashiya III noticed that the stems from sencha production were being discarded. Instead of...

Introducing Wakamatsu Uji Matcha

Introducing Wakamatsu Uji Matcha

Kyo-Hayashiya Official Launch for the United States Matcha demand keeps rising and our traditional stone-ground process can produce only forty grams per hour. Even running...