History

Embracing 270 Years of Tradition and Dignity

Since its establishment in 1753, Kyo Hayashiya has thrived, evolving and growing over 270 years alongside the vision of its founder, Shinbei Hayashiya. Let's delve into the history of Kyo Hayashiya, tracing its journey of development and growth.

1753, the year of AD

Established Green Tea Shop

Founder, Hayashiya Shinbei founded a green tea shop in Kanazawa, Niigata Prefecture.

He believed that green tea, much like medicine, quietly aids in maintaining one's health. He thought, "This profession is one to be passed down to our descendants.

1878

Established Green Tea Gardens in Uji 

Due to climatic constraints, the land of Kanazawa was not well-suited for green tea cultivation. Therefore, the third-generation Hayashiya Shinbei opened green tea gardens in Kyoto Uji, which was more conducive to green tea cultivation.

1902

Inventing Roasted Stem Green Tea

The third-generation Hayashiya Shinbei developed "bocha" (roasted stem tea), utilizing the stems of green tea. At the time, green tea stems were discarded, but he conceived the idea of roasting them for sale, giving birth to roasted stem tea. Today, roasted stem tea, widely consumed, is said to have originated from Kyo Hayashiya.

1920

Established Scientific Research Institute

The fourth-generation Hayashiya Shinbei established a scientific research institute and developed powdered products extracted from green tea ingredients. This innovation led to the creation of canned instant green tea, a novel concept not previously seen in the tea industry. By integrating scientific technology into the history of tea, it brought about a significant transformation in the green tea industry.

1963

The Birth of Matcha Milk

The 5th generation Hayashiya Shinichiro, driven by the desire to preserve tea culture, established the Japanese cafe "Midori" in Kanazawa. At that time, Uji green tea was considered high in formality and bitterness, not commonly enjoyed. With the aim of making Uji green tea more accessible and enjoyable, Japan's first matcha milk was born.

1967

Matcha Sweets Pioneer

The fifth generation opened Japan's first green tea café. While matcha is an excellent food that allows one to consume the entire tea leaf, using it only in the tea ceremony would give young people the impression of a rigid and bitter drink. He thought, "We must make matcha more enjoyable and move towards promoting Japan's tea industry."

Heartfelt Wishes for Enjoying True Green Tea

Kyo Hayashiya has continuously evolved while preserving the essence of tea, offering ways to enjoy tea culture that are in tune with the times.

Story

Matcha
Green Tea Master
About Kyo Hayashiya

Journal

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Discover Japan’s Most Delicious Tea

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