History
Embracing 270 Years of Tradition and Dignity
Since its establishment in 1753, Kyo Hayashiya has thrived, evolving and growing over 270 years alongside the vision of its founder, Shinbei Hayashiya. Let's delve into the history of Kyo Hayashiya, tracing its journey of development and growth.
1753, the year of AD
Established Green Tea Shop
Founder, Hayashiya Shinbei founded a green tea shop in Kanazawa, Niigata Prefecture.
He believed that green tea, much like medicine, quietly aids in maintaining one's health. He thought, "This profession is one to be passed down to our descendants.
1878
Established Green Tea Gardens in Uji
Due to climatic constraints, the land of Kanazawa was not well-suited for green tea cultivation. Therefore, the third-generation Hayashiya Shinbei opened green tea gardens in Kyoto Uji, which was more conducive to green tea cultivation.
1902
Inventing Roasted Stem Green Tea
The third-generation Hayashiya Shinbei developed "bocha" (roasted stem tea), utilizing the stems of green tea. At the time, green tea stems were discarded, but he conceived the idea of roasting them for sale, giving birth to roasted stem tea. Today, roasted stem tea, widely consumed, is said to have originated from Kyo Hayashiya.
1920
Established Scientific Research Institute
The fourth-generation Hayashiya Shinbei established a scientific research institute and developed powdered products extracted from green tea ingredients. This innovation led to the creation of canned instant green tea, a novel concept not previously seen in the tea industry. By integrating scientific technology into the history of tea, it brought about a significant transformation in the green tea industry.
1963
The Birth of Matcha Milk
The 5th generation Hayashiya Shinichiro, driven by the desire to preserve tea culture, established the Japanese cafe "Midori" in Kanazawa. At that time, Uji green tea was considered high in formality and bitterness, not commonly enjoyed. With the aim of making Uji green tea more accessible and enjoyable, Japan's first matcha milk was born.
1967
Matcha Sweets Pioneer
The fifth generation opened Japan's first green tea café. While matcha is an excellent food that allows one to consume the entire tea leaf, using it only in the tea ceremony would give young people the impression of a rigid and bitter drink. He thought, "We must make matcha more enjoyable and move towards promoting Japan's tea industry."
Heartfelt Wishes for Enjoying True Green Tea
Kyo Hayashiya has continuously evolved while preserving the essence of tea, offering ways to enjoy tea culture that are in tune with the times.
Story
Journal
Discover Japan’s Most Delicious Tea
Japan boasts a national tea competition with over 50 years of history. In this competition, tea leaves that grow straight and needle-like are highly prized....
Old Tea (Hine-cha) and the Art of Aging Tea
There's a significant difference in how tea merchants from Uji and other regions perceive "old tea" (hine-cha). In Uji, blending old and new teas is...
The Ideal Water Temperature for Making Delicious Matcha
When it comes to making matcha, the water temperature plays a crucial role in determining its taste, aroma, and overall quality.
The secret behind matcha blending that achieves quality vastly exceeding its price
In recent years, it seems that many single-origin matcha products, made from specific tea gardens, producers, or varieties, have become available.
5 Secrets Behind Its Soaring Popularity in America.
Unveiling the Allure of Matcha
Behind the Scenes of Kyoto's Tea Market
A Tea Master's Tale of the Matcha Industry's Upheaval