Shoshin is a ceremonial-grade Uji matcha from Kyo Hayashiya, prized for its deep, rich umami and distinctive aroma. Despite its intensity of flavor, it carries remarkably little bitterness — making every sip full and satisfying without any harsh edge.
Flavor Profile: Strong, layered umami with a fragrant aroma. Pronounced sweetness and depth with minimal astringency — complex and rewarding without being bitter.
How to Prepare:
Traditional Usucha: Add 2g matcha to a bowl. Add a little 80°C water and whisk into a smooth paste, then add 50ml of 80°C water and whisk briskly in a W-motion until frothy.
Matcha Latte: Add 2g (1 tsp) matcha to a bowl — no need to sift. Add a splash of 80°C water and whisk into a smooth paste, then whisk in ~50ml of 80°C water until frothy. Pour over 6–8 oz milk (hot or iced).
Crafted by Kyo Hayashiya, a Kyoto tea house founded in 1753 with over 270 years of Japanese tea expertise.
Ingredients: Green tea
Item Form: Powder
Allergy: Allergen-free
Grade: Ceremonial grade
Product size(HxDxW): 2.8in x 2.1in x 2.1in
Preservation method: Store in a cool, dry place away from direct sunlight.
Overall rating: 4.6923075 / 5 from 13 reviews.
Review topics: [].
"This Matcha has a distinct flavor profile that doesn’t quite match the high-quality taste that I have experienced in the past. It is very bitter and has a strong taste. If you’re looking for something more delicate this is definitely not it."
"I purchased this one along with the matcha in the red tin and the hojicha, and this one is my favorite out of the three. It has a great color and smell and makes such a smooth and creamy matcha. It has less of a bitter taste compared to the one in the red tin and almost has a sweet and nutty taste to it. Definitely will repurchase once I’m finished with mine."
"I bought this matcha looking for a more affordable alternative for my fav brand. I didn’t have very high hopes considering other matchas I’ve tried in this price range left me disappointed, either being too weak, too light, or having a strange taste… This one CHANGED THE GAME! Beautiful color, not super bitter, but still has bold flavor. It’s perfect for a latte, not easily overpowered by milk or sweetener. This will 100% be my new go to matcha. Great for picky matcha drinkers :)"
"Great matcha at a great price! Shared with my friends and everyone loved. It is a good simple matcha for beginners but also impresses my matcha loving friends! I prefer it with just milk. No sweetener because the flavor profile is just that good. I would say if you like matcha this is blind buy safe. So yummy!!"
"yummy high quality matcha for a great price. nutty with a light umami"
"I absolutely love this matcha powder! It is very good quality and I will be repurchasing. The powder is a vibrant green and finely ground. It has a medium body with minimal bitterness and astringency. This powder if perfect for beginners and regular matcha drinkers. I am truly satisfied with the quality of the Shoshin powder and would recommend it for every day use in usucha and lattes. This was my first purchase from Kyo Hayashiya and I am excited to explore more of their products. Shipping was very fast as well :)"
"Great quality matcha powder. A beautiful, vibrant green color and is also finely milled. My favorite everyday matcha powder that I have found so far! Also, a great price for the quality :)"
"This has dethroned Wakamatsu as my number 1 matcha. It's so creamy and nutty tasting. It's like a warm hug for my mouth. I feel like it's a contender against Ippodo Sayaka, which is twice the price."
"I first know this brand because my mom bought a pack for me in Japan. First taste and that was it--I found my perfect matcha. Not too sweet, so fragrant, it has a deep nutty flavor. When I finished the pack and found out that they are also selling this in the US, I couldn't be happier. I'm on subscription to be sent every month. Excited to be drinking this everyday <3"
"Really really loved the flavor, I never had loved so much my homemade matcha, and it really made me feel so excited because it tasted like one I can buy in a coffee shop in my town, and nailed the recipe that I saw on social media, and it shipped early and the price it’s good between some I saw on the internet."
