Launch of New Matcha & Discontinuation Notice

Launch of New Matcha & Discontinuation Notice

Posted by Kyo KyoHayashiya on

Thank you for your continued support of Kyo Hayashiya.
We are pleased to announce the release of a new matcha product, along with an update to our existing lineup.

New Arrival

Matcha “Shoshin” (初心)
A new premium-grade matcha that embodies the spirit of traditional Japanese tea.
With a deep, refined flavor and rich umami, Shoshin is crafted for those who seek a truly authentic matcha experience—whether for tea ceremonies or quiet personal moments.
It is a higher grade than Oimatsu and Kohata no Shiro, previously offered in the U.S. market.

Discontinued Items

Due to the recent and significant rise in the cost of matcha raw materials, maintaining our previous lineup has become difficult.
To ensure consistent quality and a simpler, clearer selection, we have decided to streamline our product range.

  • Matcha Fuji
  • Matcha Hatsumukashi
  • Matcha Kohata no Shiro
  • Matcha Oimatsu

These products will be discontinued once current stock is sold out.
We sincerely thank you for your long-standing support and understanding, and we look forward to continuing to share the beauty of Japanese tea with you through our renewed lineup.

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